The line comes from For Honor, Ubisoft's medieval combat game, where Holden Cross is a prominent knight in the story campaign. Players began clipping memorable voice lines from cutscenes and battles and sharing them on soundboards and in short videos, and this demand stood out because it works as a standalone challenge without needing the full scene. It has since become a handy audio cue for gaming content, reaction edits and memes, especially when a creator wants a serious, knightly voice to announce that someone can no longer hide.