Derdim Olsun was released in 2019 by Reynmen, the stage name of Turkish social media star Yusuf Aktas, and quickly became one of the most watched Turkish music videos online at the time. Its mix of pop, rap and arabesque style melancholy helped it spread far beyond Turkey through YouTube, TikTok and Instagram edits. The short chorus fragment was later clipped for soundboards and meme pages, where non Turkish speakers also use it purely for its heavy emotional mood.