The clip comes from Chattambinaadu, a Malayalam film associated with Mammootty, Suraj Venjaramoodu and Salim Kumar, and its short length has helped it travel well beyond the original scene. Malayalam meme pages and short-form editors have reused the line as a reusable reaction, especially in videos about arguments, retold stories and claims passed from one person to another. Because the phrase is distinctive even to listeners who do not follow every word, it works as an instantly recognisable sound bite in Malayalam comedy edits.