Diamonds was released by Rihanna in 2012 as the lead single from her album Unapologetic, and its chorus built around the shine bright like a diamond phrase quickly became one of her most recognisable hooks. The song topped charts worldwide and stayed in pop culture through radio, covers and social media edits. Online, creators isolated the short vocal line because it works out of context as a cue for beauty and success, so the clip keeps circulating in short form videos, fan edits and meme soundboards.