The phrase in the title is Dutch slang for a big, fat meow, and the clip circulates online as a short soundboard and meme audio rather than as a line from a film, show or song. No widely documented original recording has been attached to it, so its popularity appears to come from how easily it can be reused: a single recognisable animal sound that needs no translation or context. It is shared in cat edits, reaction compilations and short-form videos, where the Dutch title itself has become part of the joke for viewers who recognise the phrase.