Discord launched in 2015 as a chat platform for gamers and quickly grew into a home for servers, voice channels and direct messages. Its default alert became widely recognised as millions of users heard it daily, and creators began lifting the Discord notification sound for videos on YouTube, TikTok and Twitch. The ping now functions as internet shorthand for someone messaging you right now, even in clips that have nothing to do with the app itself, which explains why it remains a staple notification joke in meme editing.