The phrase became a catchphrase on Vine, the short form video platform that thrived in the mid 2010s before shutting down in 2017. Users would chant it to persuade friends to dance, jump or act foolish in six second clips, turning peer pressure into the joke itself. Clips of the chant spread to YouTube compilations and later to TikTok and meme edits, where it survived long after the app closed. It remains shorthand for doing something purely for attention online.