Heinz Doofenshmirtz is the incompetent villain of Disney's Phineas and Ferb, which premiered in 2007 and built each episode around his elaborate -inator inventions being stopped by Perry the Platypus. Voiced by co-creator Dan Povenmire, the character became a meme favorite for his dramatic reactions to constant defeat. Clips of his failures circulated on soundboards and in edits during the show's afterlife on streaming and social media, where this short reaction became shorthand for an overconfident plan immediately falling apart.