Little is documented about where durif boule de gomme was first recorded, so its life online is defined by how it circulates as a short shareable voice meme. The French phrase is passed around in soundboard collections and short video edits, where its odd wording and sing song tone make it easy to recognize even without translation. It survives because it functions like a reaction sticker in audio form, letting users tease, exaggerate, or punctuate a moment with something absurd rather than explanatory, serious, or tied to one specific scene.