The Devil Wears Prada, released in 2006 and based on Lauren Weisberger's novel, follows aspiring journalist Andy Sachs as she takes a demanding job at a fashion magazine under editor Miranda Priestly. Andy's mobile ringtone became a small piece of the film's everyday detail, instantly tied to her constantly interrupted life at Runway. Online, fans have kept the ring alive by sharing it as a downloadable phone sound and using it in edits, parodies and reaction clips, where its familiar chime signals an urgent call from the fashion world.