Narcos premiered in 2015 as a crime drama about Colombia's drug trade, with its first two seasons following Pablo Escobar and the Medellin Cartel. Season 3, released in 2017, shifted focus to the Cali Cartel and the rival groups that emerged after Escobar's death, including the Norte del Valle organisation referenced in this clip. Short lines from the series later circulated online as soundboard clips and edit audio, reused by fans for crime edits, memes and dramatic scene transitions long after the season aired.