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The line is credited to Ary Toledo, a Brazilian comedian whose deadpan delivery made the phrase a familiar reaction in Portuguese-speaking comedy. Translated as 'this is the joke, you can laugh', it spread as an audio clip shared in chats and on soundboards, where it is used to punctuate jokes that fall flat or need a push. It sits alongside other laugh cues such as Nelson's HA-HA! and the laughing dog meme, which creators use when a joke needs an audible reaction. Its appeal is the contrast between the confident invitation and the silence that follows a weak joke.
इस साउंड के बारे में
Ary Toledo delivers the Portuguese line Essa é a piada, podem rir in a dry, deadpan tone, inviting the audience to laugh after a joke has landed.
Ary Toledo's short Portuguese line lands like a punchline with a pause built in. He says 'Essa é a piada, podem rir' in a calm, dry voice, as if he has just finished telling a joke and is now giving the room permission to react. The delivery is flat and confident rather than loud, which makes the humour come from the timing and the expectation that laughter should follow. It works as a wry cue after an awkward joke, a weak pun, or a moment that needs a nudge, because the speaker sounds completely sure the joke was funny even when the audience is still deciding.
