The line comes from Joueur du Grenier, the long-running French YouTube series in which Frédéric Molas reviews old and often frustrating video games with exaggerated humour. Phrases from the show have long circulated as reaction clips among French-speaking viewers, who reuse them to comment on games, streams and everyday failures. Et c'est un non fits that pattern because it is short, instantly understood even without the original context, and carries the show's blunt comedic tone. It remains popular as a quick verdict in edits and memes rather than as a reference that needs explaining.