Pharah is a damage hero in Blizzard's Overwatch, released in 2016, whose rocket barrage ultimate leaves her hovering in place while firing a burst of explosive rockets. Her loud callout became one of the game's most recognised voice lines, and players quickly turned her frequent mid-ultimate deaths into a running joke in clips, streams and montages. The sound spread through Overwatch community edits as shorthand for an ultimate wasted on arrival, and it remains popular because almost every Pharah player has lived the same short, doomed barrage.