Eyvah is a Turkish expression of dismay, roughly meaning oh no, and neye yarar means what is the use now. The phrase became a meme caption for moments when regret comes too late. This version comes from a sped up edit combining Ibrahim Tatlises, one of Turkey's most famous arabesque singers, with a Snoop Dogg track, a pairing shared in short meme edits. The unexpected mix of Turkish vocals and hip hop helped it spread as a reaction sound beyond its original audience.