The 67 meme grew into a huge TikTok in-joke built around chanting the numbers six and seven, often shouted during basketball clips, school videos, and silly edits where the humour came from repetition rather than meaning. Phonk producers then turned that chant and its swagger into short, bass-heavy tracks designed for edits, and this clip follows that pattern by stretching an 'eyyyy' vocal over a driving beat. It remains popular because it is instantly recognisable, easy to drop into a ten-second video, and flexible enough for sports highlights, reactions, and ironic celebrations.