The phrase became a running live-television prank, with bystanders shouting it while reporters interviewed people on camera, turning an otherwise ordinary news segment into a viral clip. As those interruptions were shared on YouTube and social media, the shout itself became shorthand for crude, unexpected humour, reused in edits, reaction videos and soundboards long after the original broadcasts. Its staying power comes from its recognisability and brevity: listeners instantly understand the joke, even without seeing the original interview, which keeps it circulating as a meme punchline.