Filomena is a Brazilian television character played by comedian Gorete Milagres, known for her sympathetic catchphrase ô coitado, meaning oh, poor thing in Portuguese. The line became widely recognised in Brazil through comedy sketches where Filomena reacted to other characters' misfortunes with over the top pity. As short clips moved to soundboards and messaging apps, the phrase spread beyond television as a ready made reaction. It remains popular because the delivery is instantly recognisable and can be dropped into conversations, edits and memes without needing translation or context for Brazilian audiences.