Flamengo is one of Brazil's most popular football clubs, based in Rio de Janeiro, and rival supporters have long used short chants to mock each other's teams. The phrase flamengo nao e time translates from Portuguese as Flamengo is not a team, a taunt that spread easily as a short audio clip on soundboards and social media. Its brevity and repetitive rhythm made it ideal for sharing in chats and edits, and it remains used whenever Flamengo results, transfers or fan arguments become a talking point online.