Flowey is the first major character met in Undertale, the indie role-playing game released in 2015 by Toby Fox. Presented as a cheerful flower who teaches the player how the world works, he quickly drops the act and shows a darker nature, a twist that made the character widely quoted and memed. Clips of his laugh spread through gaming videos, remixes and soundboards as a shorthand for a cute facade turning evil. It remains popular because that contrast is instantly recognisable, even to viewers who have never played the game.