The jumpscare comes from Five Nights at Freddy's, the indie horror game released by Scott Cawthon in 2014. Players watch security cameras in a pizzeria while animatronic characters move toward the office, and the scream marks a game over when one reaches the player. Clips and playthroughs helped the sound spread on YouTube and streaming platforms during the game's early popularity. It remains a shorthand for a sudden horror scare, instantly recognisable to players even outside the original scene.