Sounds like this became common in early live streaming culture, when creators on Twitch and Hitbox needed short audio cues for follows and donations that viewers could recognise instantly. Instead of a plain beep, streamers chose upbeat party style alerts that made supporting a channel feel exciting and public. The clip spread as streamers copied alert setups from each other and reused favourite sounds across channels. It is still used because the purpose is instantly clear, the celebration is universal, and ten seconds fits neatly over an on screen notification.