The clip comes from the Televisión Española broadcast on 20 November 1975, when prime minister Carlos Arias Navarro announced the death of Spanish dictator Francisco Franco after a long illness. His emotional delivery became one of the most replayed moments in Spanish television history. Decades later the phrase was clipped and shared online in Spain as a reaction sound, used whenever something ends for good. Its continued use comes from how instantly Spanish speakers recognise both the voice and the gravity behind those three words.