Freddy Fazbear is the brown bear animatronic and mascot of Freddy Fazbear's Pizza in Five Nights at Freddy's, the horror game series created by Scott Cawthon and first released in 2014. Players survive nights while the restaurant's animatronics roam after dark, and Freddy became the series' most recognisable face. As clips, fan songs and parodies spread online, his name also became a meme in its own right, repeated in exaggerated, playful ways that soften the horror and work well in short reaction and gaming videos.