Freddy Fazbear is the lead animatronic bear from Five Nights at Freddy's, the indie horror game first released in 2014, where players survive nights in a pizzeria watched by malfunctioning mascots. The character quickly became a horror icon through gameplay videos, fan animations and the film series, and short clips of his voice and laugh spread across soundboards and social media. Because the bear is instantly recognisable even without context, creators still use the sound to signal danger, parody a jumpscare or add a dark punchline to an otherwise ordinary clip.