The call comes from Nintendo's Super Smash Bros series, which began in 1999 as a crossover fighting game for Nintendo consoles. At the end of a timed or stock match the announcer declares the result, and that single shouted word became one of the franchise's most recognizable audio cues. As gameplay clips moved to YouTube, Twitch and short form video, editors lifted the sound to mark any clear ending. Its meaning needs no context, so it continues to work for victories, defeats and abrupt cutoffs online.