The clip is known online simply by its short Chinese title, which pairs the name Ga Zhua with the giggling sound ah hei hei, and it circulates as a tiny reaction sound rather than a line from a widely recognised film or show. Its appeal comes from its brevity and instantly readable tone, making it easy to drop into memes, short-form videos and chat reactions where a longer laugh would feel too heavy. As a result, it is most often used as a quick teasing sound, shared among creators who want a light, mischievous laugh without any dialogue.