Gill is the final boss of the Street Fighter III series, first appearing in 1997 and returning as the boss in Street Fighter III 3rd Strike in 1999. Portrayed as a messianic cult leader who believes he is destined to save humanity, his calm and superior manner makes his laugh a signature part of his taunts and win poses. Clips from the game's voice collection have circulated among fighting game communities for years, and this short laugh is now reused outside the arcade context as a reaction for arrogant villains and one-sided victories.