Labubu became a viral collectible craze online, with fans sharing unboxings, collections and playful edits across TikTok and other short video platforms. Sounds tagged with the toy's name are commonly used to signal that cute, trendy moment, and this Gims Ilyah clip fits that pattern as a short music snippet rather than a spoken meme. Its appeal comes from brevity and recognisability, making it easy to reuse across different creators' videos while still feeling tied to the Labubu trend.