Godzilla returned to American cinemas in 2014 in Legendary Pictures' reboot, with a new roar designed to sound both animal and unnatural for the King of the Monsters. Short clips of that growl were soon ripped, shared on soundboards and reused in fan edits, reaction videos and memes, where a two-second roar could stand in for an entire monster attack. Its popularity has lasted because the sound is instantly recognisable even without the film, giving creators a quick way to suggest size, threat and spectacle in any kind of video.