Godzilla returned to American screens in the 2014 film directed by Gareth Edwards for Legendary Pictures, with a redesigned roar and growl created to sound organic and massive. Clips of Godzilla vocalisations from that film were shared widely on soundboards and in fan edits after its release, separating individual growls for quick use. This fifth growl variant became popular as a reusable monster cue, kept alive by kaiju fans, trailer remixes, and meme videos that borrow Godzilla's presence for comic or dramatic effect.