The clip is associated with streamer IShowSpeed, whose loud, unpredictable vocal moments are frequently clipped and reused across short-form video. The googidigoogidigoo chant spread as a sound on TikTok and in meme edits, where creators pair it with exaggerated reactions and chaotic moments. Because it has no real meaning, it works as a flexible punchline for surprise, excitement or nonsense, which helps explain why it keeps appearing in new edits long after the original clip circulated.