Little is reliably documented about who first recorded the gozar clip or when Mr Caio shared it, and it circulates mainly as a copied WhatsApp and soundboard audio rather than from an official release. Its spread follows a familiar pattern for Brazilian chat humour, moving between group messages, short video edits and gaming chats where a single recognisable shout can stand in for a reaction. It remains in use because it is brief, instantly identifiable and easy to drop into almost any joking exchange without needing context or explanation beforehand.