Kill Frenzy is a bonus mode from Grand Theft Auto 2, the 1999 top-down action game developed by DMA Design and published by Rockstar Games. During these timed challenges, players earn points by causing as much destruction as possible, and the distinctive cry marks the moment the frenzy begins. As classic GTA gameplay clips and retro gaming edits circulated online, the short sound became a shorthand for sudden chaos. It remains popular because it instantly signals a shift from ordinary play to all-out mayhem in just a few seconds.