The clip has circulated on meme soundboards as a short prank staple, shared mainly for its sudden scream rather than any song or dialogue. Its title comes from the gummy bear setup that lures viewers in before the scare, a format that fits the bait videos and fake cute edits common on social feeds. Because it needs no context to work, creators reuse it across gaming clips, reaction posts and short form videos, and it remains popular as an instant, recognizable jump scare punchline.