Gurt circulated as a short-form meme sound on TikTok and other video platforms, where a single odd word became a reusable reaction. Creators lifted the clip for edits, remixes and soundboard use because it needs no context to read as confused or deadpan. Its spread followed the usual meme pattern of reposting and imitation, with users applying it to unrelated situations for contrast. That context-free quality is why it remains useful long after the first posts, fitting any moment that calls for a deliberately pointless response instead of an explanation.