The Happy Mask Salesman is a travelling mask merchant in The Legend of Zelda: Majora's Mask, released for the Nintendo 64 in 2000. He lends Link his first transforming mask and reappears throughout the game with a polite manner that never quite hides something stranger underneath, and his sudden, eerie laugh became one of his most recognisable traits. Clips of the laugh later spread through Zelda fan videos, creepypasta-style edits and short-form memes, where creators reuse it as shorthand for a character who knows more than they are saying.