Harry Enfield built his reputation in British sketch comedy in the early 1990s with shows like Harry Enfield's Television Programme and later Harry Enfield and Chums, creating loud, recognisable characters including a pair of brash American Tourists. Short catchphrase clips from those sketches later circulated on soundboards and in meme edits, where the what a guy line was separated from the full sketch. Its dry delivery made it easy to reuse as a reaction, which is why it still appears in gaming, sports and social video edits today.