The Simpsons began in 1989 as an animated sitcom created by Matt Groening, and Homer Simpson, voiced by Dan Castellaneta, became its central comic figure known for short, exaggerated reactions. Clips of his lines spread widely online as memes and soundboard buttons because they sum up a feeling in under two seconds. This shocked exclamation sits alongside other reusable Simpsons moments like Nelson's HA-HA, and creators still use it today because the delivery is instantly recognisable even without the episode context.