The sound comes from World of Warcraft, where the Horde is one of the game's two playable factions and battlegrounds are team-based player-versus-player matches. When a Horde team secures the win, this victory cue plays, making it instantly familiar to long-time players and streamers who have heard it after countless matches. It has since spread beyond the game itself, appearing in edits, memes and reaction clips alongside other World of Warcraft moments such as Leeroy Jenkins, and it remains popular because it instantly communicates a hard-earned victory without needing any explanation.