On TikTok the phrase became a reusable reaction sound for thirst edits, fan edits and celebrity reaction videos, where creators pair it with clips of actors, singers, athletes and fictional characters they find especially attractive. Its short length and exaggerated delivery made it easy to drop into edits without explaining the joke, and it spread through duets, stitches and reposts that kept the same punchline over new faces. It remains popular because it works for almost any fandom, giving a quick, funny way to say someone looks unexpectedly good.