Groot first appeared in Marvel comics, but the phrase became famous through the Guardians of the Galaxy films, where the tree-like hero communicates almost entirely with those three words. Marvel Rivals, the free-to-play hero shooter released in 2024, brought Groot back as a playable Vanguard, giving players new voice lines to clip and share. Fans quickly lifted the line for short videos, streams and edits because it works as both a greeting and a joke, keeping the character recognisable across games and films.