I Go Meow began as a viral video of Cala, a domestic cat whose distinctive meows were shared by her owner online. In 2024 South African musician The Kiffness, known for remixing animal sounds into songs, turned her vocalisations into a full track built around the repeated meow hook. The song spread quickly on TikTok and YouTube, inspiring pet edits, covers and remixes, and it remains popular because Cala's natural timing made the loop feel like genuine singing rather than a forced effect.