I Love It was released in 2012 by Swedish duo Icona Pop featuring Charli XCX, and it became a worldwide pop hit the following year with its loud, anthemic chorus. The track was written as a break-up anthem about walking away without regret, which helped its hook travel far beyond radio into adverts, television and party playlists. Years later, short clips of the chorus found a second life online, where creators reuse it as shorthand for confidence, independence and a dramatic reveal.