The phrase is a common piece of Russian profanity, literally crude but idiomatically meaning complete indifference, and this version circulated as a TikTok audio. Its file title links it to a complaint about a red diploma, the Russian honours degree awarded for excellent grades, which explains why students adopted it for exam and graduation posts. Shared in transliteration as ia khui polozhil and searched simply as ya khui, it survives online because the short rant captures a recognisable attitude of rejecting achievement pressure altogether.