Idiocracy is a 2006 satirical comedy directed by Mike Judge about a future shaped by anti intellectualism and mass commercial culture. Inside that world the number one film is Ass, a feature length shot of buttocks that wins major awards despite having no plot at all. Clips and references to the joke spread online because the premise perfectly sums up the film's warning about entertainment getting simpler and cruder. It remains a shorthand meme for content that succeeds by being completely brainless.