The line comes from DreamWorks' Shrek, released in 2001, where Donkey, voiced by Eddie Murphy, wakes Shrek with plans to make waffles. The exchange became one of the film's most quoted jokes, repeated in trailers, reruns and early internet clips. As Shrek stayed popular through sequels and streaming, the short quote spread on meme sound boards and in fan edits as a standalone reaction. Its appeal is simple familiarity, letting audiences recognize the character and the cozy breakfast gag instantly without needing the full scene for context.