Who Wants to Be a Millionaire is a television quiz format in which contestants answer increasingly difficult multiple-choice questions for rising cash prizes, and its dramatic musical cues have become part of the show's identity. Short clips from the programme circulate widely on soundboards and in edited videos, where the Portuguese title Inicio Jogo reflects its common use as a game-starting signal. Creators keep returning to it because the format is instantly recognisable across countries, so a few seconds of its music can frame any quiz, bet or challenge without any explanation.