News intros have long been a staple of television broadcasting, designed to grab attention and signal that important information follows. Online, short versions of that familiar opening have become a popular sound effect for creators who want to borrow the authority of a news bulletin for comedy or commentary. It is commonly used in parody broadcasts, social media skits and edited videos where an ordinary announcement is presented as breaking news. Because the format is instantly recognisable across cultures, it continues to work even without any words.