Mariah Carey became inseparably linked to Christmas after All I Want for Christmas Is You was released in 1994 and returned to the charts every holiday season. In recent years her November 1st It's Time videos, where she emerges from Halloween into full festive mode singing the phrase, have become an annual online ritual. The clip spread widely on TikTok and other social platforms as a seasonal cue, shared the moment Halloween ends to declare that Christmas content, music, and decorations are officially allowed again.